AdBrite Blog

Hope you had a chance to visit us at AdTech and eMarketing earlier this month.

We’re on the road again this week and next.

On Thursday May 1, Paul Levine (that’s me) will be on a panel at the Kelsey Group’s Drilling Down on Local conference in Seattle. The discussion is called “Localizing National Verticals,” and I’ll be joined by executives from AOL and Local.com. I’ll be talking about how we’ve helped national brands like Live Nation, GM, and Carpet One plan and execute state-of-the-art localized ad campaigns.

On Wednesday May 7, Jim Benton will be on a panel at the Digital Hollywood conference in Hollywood, CA. Jim will join executives from Specific Media, AdMob, and others in a discussion entitled “Hypertargeting: Ad Networks, Ad Serving and Ad Targeting.”

If you’re attending either of these shows, drop us a line or stop by to say hello!

This week is a big one in the online ad space.
Ad:Tech San Francisco starts tomorrow, Tuesday April 15th, and runs through Thursday the 17th. eMarketing’s Professional Marketing Conference is underway in San Francisco as well.

Come visit AdBrite at Ad:Tech on Tuesday and Wednesday. We’ll be in booth #6063 in the main Moscone Center exhibit hall. Stop and hear the latest about OTX - our new Open Targeting Exchange.

You can also hear AdBrite CEO Ignacio “Iggy” Fanlo speak at Ad:Tech on Thursday April 17th. Iggy will co-host a panel called “Beyond the Banner,” and will share thoughts about how marketers can stay ahead of the pack and reach their consumers in new and innovative ways.

We also hope you’ll check out the eMarketing conference on Tuesday and Wednesday.

On Tuesday April 15th, two AdBrite executives will be on the agenda at eMarketing. In the morning, Paul Levine (VP of Marketing) will give a keynote, explaining everything marketers need to know about ad networks and exchanges. In the afternoon, Jim Benton (VP of Sales) joins a panel discussion with some very knowledgeable ad industry colleagues.

It’s a busy week for us - hope to see you around!

Today we’re introducing a new approach to ad targeting called Open Targeting Exchange, or OTX.

With OTX, AdBrite is working with third-party targeting providers to make the best targeting available to our advertisers and site owners. We’ve screened many quality targeting vendors and look forward to folding them into the marketplace in the weeks and months to come.

As an advertiser or publisher, you’ll automatically be exposed to the best targeting we have available; there’s no separate sign up for OTX.

OTX has gotten a good bit of buzz today. Take a look at some other write-ups in the Wall Street Journal, Business Week, ClickZ, Adotas, Mashable!, Website Magazine, Contentinople, Screenwerk, Center Networks, MarketingVox, and ProBlogging.

If you have advanced ad targeting capabilities, and are interested in partnering with AdBrite, please contact us.

Paul Levine
VP, Marketing