Updates to Our Privacy Policy

For your protection, on October 20, 2009 we updated our privacy policy to discuss in greater detail the information that we collect, how, where and why we collect, store and use it, as well as to what third parties we may transfer it in the future. Our new privacy policy reflects our evolution to a more robust exchange in which we leverage third party data, third party ads, behavioral targeting and real time bidding with the expansive publisher network, auction pricing and unparalleled transparency that has always been a hallmark of AdBrite. Our new privacy policy can be found at this link http://www.adbrite.com/mb/privacy.php and can also be reached by a link at the bottom of our home page.

AdBrite incorporates CPC banners into Inline Ad Product

AdBrite is the first fully transparent ad exchange to offer Inline ads via CPC. The product now delivers both CPC text units and CPC banners within an in-text ad unit improving the breadth and quality of ads we are able to offer our advertisers and publishers.

Download Iggy's podcast

Listen as Paul Knegten, Head of Marketing and Sr Director of Business Development for Dapper, Inc, interviews Iggy Fanlo, AdBrite CEO, about technology driven innovation in advertising.
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=330190160

An Invitation from AdBrite CEO, Iggy Fanlo

Hello,

I’m going to be delivering a keynote entitled “Wall Street Meets Madison Avenue: Ad Exchanges Reveal the True Market Value of Online Inventory” at IMC San Francisco on May 12th.

IMC is a hands-on conference, so we’re looking forward to providing you with knowledge you can apply right away, and networking opportunities with the industry peers.

Pay-Per-Click Banner Pricing Now Available

Today we announced that graphical banner advertisers may choose to pay per click (CPC) instead of per impression (CPM).

When direct-response advertisers pay per impression, they assume the full risk of impressions that may never convert into clicks or sales. By opting into AdBrite’s CPC auction, advertisers can lower their risk by paying only when a banner is clicked.

To get started as a CPC banner advertiser, just set your CPC bid, daily budget, and targeting criteria. The minimum bid allowed is 20-cents per click. The higher your bid, the higher the likelihood that your ad will win auctions and be displayed on the sites you want.

Click here to get started or email cpcbanner@adbrite.com.

For more information, see our press release here .

Just launched Spottt

Today we launched Spottt , a service that makes it easy for websites to promote each other for free (woo!)

The concept is simple: by joining, Spottt members agree to display ads for other members. It’s automated, and uses a small snippet of HTML that can be inserted into any web page, including blogs and MySpace profiles. The amount of free advertising members receive is directly proportional to the amount they give to others. Spottt ads are 125×125 pixels.

If you’re a publisher, Spottt is not a replacement for AdBrite , and Spottt won’t make you money. But it will bring you new traffic, all for free.

And for reading this far, you get free Spottt credits :) Sign up at www.spottt.com with the promotion code “ADBRITEPUB” (without the quotes) and we’ll deposit 1,000 free bonus credits into your Spottt account.

Rock on,
Philip

AdBrite funding

The AdBrite team is pleased to announce that we’ve just received $23 million in funding.

The additional capital will help us further our goal of building the world’s most trusted and transparent marketplace for digital advertising.

Specifically, funds will be used to better serve our customers by improving targeting quality and payouts to publishers, increasing capacity, developing new offerings, and expanding internationally.

As highlighted in the press release ( click here ), the past year has been an exciting one. Thanks for your support!

Tips & tricks for advertisers

Today we introduce Tips & Tricks , a series of periodic posts brought to you by members of the AdBrite Team. Our goal is to share information that helps you be successful…guidelines, suggestions, reminders, optimization techniques, etc. Herein lies the mental notes scribbled during meetings and lunch breaks (and, um, occasional visits to the local watering hole). 

“Worry not that no one knows of you; seek to be worth knowing.” - Confucius

Snappy old-school quotes aside, AdBrite is delighted to help in your quest to be known. Here are a few simple suggestions that will ensure that your message is not only delivered, but “worth knowing.”

Spottt

Today at the Techcrunch40 conference , we announced a new product we’re about to launch called Spottt .

Spottt’s mission is to provide free advertising for small websites and MySpace profiles. Spottt works like this: each time you show an ad for someone else’s site, they’ll show an ad for your site.

We’re currently accepting beta users into the program. Visit Spottt.com to sign up.

BritePic

This week we launched a very simple new product. It’s called BritePic, and it’s an easy way to add interactivity (zoom, sharing, captions, etc.) to your pictures. You can also optionally add advertising to your pictures to make money, if you want.

Here’s a sample BritePic (try zooming!)

New publisher dashboard

Over the past few months we’ve been talking to website publishers, asking, “what are the most important numbers you look at on a daily basis?”

We present to you, AdBrite’s “publisher dashboard.” Just click “for publishers” in the top AdBrite navigation to see your numbers. And as usual, let us know if there’s anything else you’d like to see there.