AdBrite Blog

Hello,

I’m going to be delivering a keynote entitled “Wall Street Meets Madison Avenue: Ad Exchanges Reveal the True Market Value of Online Inventory” at IMC San Francisco on May 12th.

IMC is a hands-on conference, so we’re looking forward to providing you with knowledge you can apply right away, and networking opportunities with the industry peers.

The conference will cover topics from Behavioral Targeting, Social Advertising, and above all Performance - the name of the game in 2009. I’ll be sharing the stage with some well-known names, check out the agenda here:

http://internetmarketingconference.com/sanfrancisco/2009/agenda.html

My keynote is at 9:00 AM and I invite all of you to join.

Register by April 30, 2009, enter this code: IMCR1, and receive $100.00 off the cost of registration.

I hope to see you there,

Iggy Fanlo, CEO AdBrite

Today we announced that graphical banner advertisers may choose to pay per click (CPC) instead of per impression (CPM).

When direct-response advertisers pay per impression, they assume the full risk of impressions that may never convert into clicks or sales. By opting into AdBrite’s CPC auction, advertisers can lower their risk by paying only when a banner is clicked.

To get started as a CPC banner advertiser, just set your CPC bid, daily budget, and targeting criteria. The minimum bid allowed is 20-cents per click. The higher your bid, the higher the likelihood that your ad will win auctions and be displayed on the sites you want.

Click here to get started or email cpcbanner@adbrite.com.

For more information, see our press release here.

Hello AdBrite Users,

After rigorous usability testing the User Interface team at AdBrite has identified improvements to the publisher interface that should eliminate redundancy and streamline account management.

The most notable change is that the “Statistics” page will be combined with the “Manage ad zones” page and there will no longer be a “Statistics” link in the publisher sub-navigation.

Zone management statistics and option links have been consolidated into a dropdown menu that includes the functions that you’re already familiar with:

• Daily statistics
• Ad statistics
• Ad zone preferences
• Full page ad header (where applicable)
• Get ad code
• View site profile (used to be called “Your Ad Here” page)
• Visit the zone’s URL (represented by a link to the URL)
• Delete the zone (you’ll be prompted “Are you sure?” if you select this)

Check out the screenshot below as an example, or go to the For Publishers tab to manage your zones.

AdBrite recently partnered with the industry’s leading rich media vendors - including EyeWonder, EyeBlaster, PointRoll and more - to support rich media ad formats in our online marketplace.

The first campaign to benefit was Fox Broadcasting’s promotion of the series premier of  FRINGE. Produced by the people behind “Lost” and “Alias”, FRINGE is a new sci-fi/thriller series that blurs the line between the possible and impossible.

Fox used EyeWonder’s expandable ads to promote FRINGE.  For Example, Fox’s 728×90 super-banner expands to show a video trailer for the new series. To see an example of the ad click here.

Rich Media allows advertisers to create compelling interactive advertisements for their target audiences. And web publishers typically earn higher yield CPMs from these ad formats.

AdBrite is offering rich media ad zones to publishers on an invitation-only basis. Publishers interested in leaning more about these high-yielding ad formats can visit the Rich Media page of the How AdBrite Works section of our web site.

Interested advertisers should contact our Ad Sales team at adsales (at) adbrite (dot) com or call 1-877-232-5200.

In the picturesque marina green sunset this Wednesday 5,650 Bay Area runners representing over 250 companies participated in the annual Chase Corporate Challenge in San Francisco. The flat, fast 3.5-mile course looped around Chrissy field and offered a spectacular view of the Golden Gate Bridge as a backdrop. AdBrite had 12 runners representing this active company, including:

Brooke Wells – Team Captain, who led the charge and was first female finisher overall with a time of 19 minutes, 41 seconds! (yes, that’s for the 3.5miles)

Byron Ellis – First AdBrite Male finisher at 21:06

Erin Wagner and Eric Cohen rounded out the top four AdBrite finishing times, which will be submitted for the Championship in New York next month.

The other individuals running on AdBrite fuel represented us extremely well, too! Tom Ferguson, Julia Cesnik, Frank Stutz, Kevin Egge, Erin Keplinger, Jennifer Grass, Christy Ercolino and Kali Clark.

Congratulations Brooke and Team!

For photos and more info on the Chase Corporate Challenge click here.