Trendwatching.com, a good source for articles relating to consumer trends, has posted an article called “Transparency Tyranny,” which touches on a core value we have at AdBrite — nearly limitless consumer power.
Whether buying a plane ticket (Farecast.com), or valuing real estate (Zillow.com) online, it’s never been easier to find the best products at the best price. Similarly, AdBrite is leading a charge to provide total transparency to online advertising.
Some examples of AdBrite’s transparency include:
- Showing advertisers exactly on which sites their ads appeared
- Exposing publisher site stats (pageviews, unique users, etc.)
- Letting publishers review ads before they appear
- And more…
Stay with us as we continue to open it up in unprecedented ways.
