Today we introduce Tips & Tricks, a series of periodic posts brought to you by members of the AdBrite Team. Our goal is to share information that helps you be successful…guidelines, suggestions, reminders, optimization techniques, etc. Herein lies the mental notes scribbled during meetings and lunch breaks (and, um, occasional visits to the local watering hole).
“Worry not that no one knows of you; seek to be worth knowing.”
Confucius
Snappy old-school quotes aside, AdBrite is delighted to help in your quest to be known. Here are a few simple suggestions that will ensure that your message is not only delivered, but “worth knowing.”
Tip #1: Multiple Ad Variations: Maximize your ROI by increasing your CTR
Did you know you can run up to 100 ad variations per campaign? True, true. Now, granted, a hundo may be downright excessive for many campaigns. But don’t underestimate the value of testing multiple ad variations. AdBrite offers the ability to view the CTR for multiple variations, side-by-side, and optimize accordingly by allocating more impressions to those ads that are most successful. The more options you feed into your campaign, the better your probability of success.
Tip #2: Test with an open mind, expand the size of your audience.
AdBrite is located in the heart of San Francisco - it’s no surprise we support the freedom to express nontraditional opinions. A funny thing…the most successful campaigns are owned by advertisers open to new ideas. What has worked in the past should translate well in our network but don’t limit yourself! We offer a full suite of targeting options (content category, keywords, geographic, demographic, as well as site-specific). Suggestions: run multiple campaigns, each with a different mixture of targeting criteria, and see what works best. You’ll find success using methods you hadn’t previously considered, and that’s a promise. Much more on targeting to come — stay tuned.
Tip #3: A clear call to action for direct response campaigns
There are 8 basic, universal emotions - joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust. If you can successfully appeal to these basic emotions , you’ll reduce the number of exposures required for audiences to understand and click. Would you click on your ad copy? If you hesitated before answering, take a step back and look at it from the user’s perspective. Better yet, give us a shout and we’ll offer up our opinion. Oh, and if banners are your thing, contact our design partners Elance and Banners Mall to work with some serious talent….
Great ad optimization tips. Really makes me think about ways to speak to our audience.