Today AdBrite is announcing a channel that brings all the transparency and control of our advertising marketplace to the growing world of Facebook applications.
To all the discussion about how Facebook apps will be monetized, we’ve got a simple response: we’re helping developers do it already.
Since Facebook opened its platform in May, app developers have been choosing AdBrite to run high-quality ads on their sites. All of a sudden we had dozens of great apps plugging into our network each day, so we decided it was time to welcome the natural groundswell. With the special channel we created for all the action, advertisers can now reach directly into the fastest-growing part of Facebook.
Here’s how it works. If you’re an app developer, you can use the same easy-to-use self-serve interface that any other website publisher uses—and we’ll help out with Facebook-specific tips. If you’re an advertiser, you’ll have instant access to a selection of our 100+ apps, including favorites like iLike, Pirates, and Fight Club. You can focus in on relevant or popular apps, or advertise on them all with a single click.
See below for a screenshot of how a Chili’s ad we’ve been serving right inside iLike:
With MySpace, Friendster, and other social networks opening up their platforms, we’re excited to see that passionate developers and publishers keep innovating and creating new forms of user engagement. After all, the new openness of social networks is a perfect match for our own open platform.
To get started or to learn more about the Facebook App Channel, click here. If you need help, contact me, Brooke Wells, for additional assistance.
