AdBrite customers often ask for tips to help improve the performance of ad campaigns.
For response-oriented advertisers, adding a conversion code can give you the data you need to be even more successful in the AdBrite marketplace. In addition to impressions and clicks, you’ll be able to track how many people purchase your product or land on one of your pages from one of our ads, and at what cost-per-action.
Here are three tips that’ll get you up and running in no time:
Tip #1: Use an AdBrite conversion code
AdBrite provides a full suite of conversion codes at no charge to you.
You can choose from the list of codes below. Most advertisers choose a single action to track. If you’re a commerce site, use a “purchase” code. If you’re driving subscriptions, use a “sign-up” code.
Using AdBrite’s conversion codes, you’ll see reporting on conversions and cost-per-action (CPA) right in your campaign management dashboard. You’ll even be able to see how many conversions you generated, at what cost-per-action, for each specific site on which your ads are running. More on this later.
Tip #2: Place your code high on the page
You can generate a code with a single click on our conversion tracking page.
Once you’ve generated your code, place it high on your page, right after the HTML BODY tag. This placement ensures that your action will always be tracked, even if a user completes a transaction and then quickly clicks away from your confirmation page.
Also note that the tracking code is “http” by default. If you are placing the code on a secure page, please replace “http” with “https”.
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Tip #3: Optimize frequently
Now the fun begins.
Log in to the “For advertisers” tab on AdBrite and click on an individual campaign. Go to the bottom-right portion of the page and set the “show conversions” pull-down to “yes.”
You’ll now see conversion (“conv”) and cost-per-action (”CPA”) data on every key page. Click on the “Sites” tab on the right side of the page and you’ll see conversion and CPA for every individual site on which your ad has run.
Here’s an example below, where the lone high-CPA site has been paused from the campaign:
Armed with this info, you can optimize your campaign by removing non-converting and high-CPA sites, and shifting your dollars to sites that convert at your target CPA.
Stay tuned for an upcoming post where we’ll tell you more about site-level optimization.
For now, get that conversion code up, and you’ll be one step closer to campaign performance nirvana.
Stan Su
Director of Client Services
