This morning we had an article published on iMedia Connection, covering the topic of ad network transparency.
The key point is this: advertisers and publishers no longer need to choose between site representation networks, which offers transparency, but only for hand-selected premium inventory, and the “blind” network, which offers low-cost bulk inventory, but without disclosure of specific sites represented.
Open ad marketplaces - AdBrite foremost among them - offer big pools of publisher inventory at market-based prices, *and* have the benefit of full site-level transparency.
Take a look at the article and let us know what you think!
