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Archive for March, 2008

Publishers: Three steps to increasing revenue yield

by Michael Chang

March 26, 2008 at 4:47 pm

Following up on Brooke’s recent post on tips for Full Page Ad publishers, I’ve listed some useful tips to help drive more revenue for publishers who use text and/or banner zones.
This simple 3-step plan should increase your chances of maximizing revenue yield. These are fairly basic tips, but often it’s the tried-and-true advice that works […]

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Full Page Ad: Tips for Publishers

by Brooke Wells

March 14, 2008 at 4:06 pm

Building on our recent posts highlighting tips and tricks for advertisers, here’s our first set of tips for publishers.
This installment focuses on Full Page Ad, a unique format that is popular with AdBrite publishers.
Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones:
1. Set the zones to auto-approve. […]

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