Building on our recent posts highlighting tips and tricks for advertisers, here’s our first set of tips for publishers.
This installment focuses on Full Page Ad, a unique format that is popular with AdBrite publishers.
Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones:
1. Set the zones to auto-approve. The number one reason why a FPA ad unit doesn’t get ad fill is because it’s on manual-approve and the publisher doesn’t approve enough ads.
2. Make sure that the code is hard-coded into the HTML of the webpage rather than an ad rotation system like DART. The FPA won’t fire if it’s in an ad rotation system.
3. Make sure that the code is not inside of an iframe. FPA won’t fire if it’s in an iframe.
4. Make sure that the code is on top of the page to ensure that it fires.
5. Set the click count to fire on the 2nd click if possible. That way it’ll still show for an engaged reader, but there’s a greater chance of firing than if it’s on 3rd click or later.
6. Set the frequency cap to 1 in every 12 hours if possible, and perhaps even lower.
All these changes can be made quickly in the Manage Ad Zones section of the Publisher tab on the AdBrite site.
We hope these tips help you make the most of your Full Page Ad zones.
Brooke Wells
Account Manager
