Today we’re introducing a new approach to ad targeting called Open Targeting Exchange, or OTX.
With OTX, AdBrite is working with third-party targeting providers to make the best targeting available to our advertisers and site owners. We’ve screened many quality targeting vendors and look forward to folding them into the marketplace in the weeks and months to come.
As an advertiser or publisher, you’ll automatically be exposed to the best targeting we have available; there’s no separate sign up for OTX.
OTX has gotten a good bit of buzz today. Take a look at some other write-ups in the Wall Street Journal, Business Week, ClickZ, Adotas, Mashable!, Website Magazine, Contentinople, Screenwerk, Center Networks, MarketingVox, and ProBlogging.
If you have advanced ad targeting capabilities, and are interested in partnering with AdBrite, please contact us.
Paul Levine
VP, Marketing
