AdBrite Blog

If you’re a web publisher, chances are you could be earning more revenue on your web site. This week we encourage you to open your mind and your site to new options and maximize your users’ exposure to high-quality, high-yielding advertisements.

Here are three tips to get you started:

1. OPEN up to different ad formats
Instead of just text or banner ad placements, edit your AdBrite zones to include Full Page Ad and Inline ads. Both formats are easy to activate on existing zones and don’t take up any of your web page real estate.

Have you uploaded your own photos or videos to your site? If so, make sure you monetize them by allowing BritePic or InVideo ads. They keep the integrity of your uploaded content and allow you to integrate quality advertising.

2. OPEN up ad placements
Think of the big picture and invest the same amount of time into the look and feel of your web advertisements as you do your own content. Customize your ad zones so that the colors are the same or similar palate and maintain the visual identity of your ‘brand’. Color blind or lacking creative inspiration? Check out www.colourlovers.com for instant color-scheme building.

3. OPEN up new ad zones
Create multiple ad zones of varying sizes and placements on your web canvas to increase the likelihood of displaying more high-quality advertisements on your site. Premium brand advertisers leverage multiple ad sizes and campaign creatives to reach their audience – why cut your slice of the profit pie short? Imagine, for example, that I have a blog that posts networking and career-building tips for young professionals. If I have both a leader board and sky scraper zone for image ads on my front page, my 20- and 30-something subscribers are twice as likely to see the promotion for Verizon’s new blackberry device, or see the local GM dealership that sells the newest Chevy hybrid vehicle.