Today we announced that AdBrite has launched the internet’s largest Behavioral Targeting network.
Reaching users across the 70,000 sites that are active in the AdBrite marketplace, our new offering is the internet’s largest by 5x.
Leveraging our Open Targeting Exchange (OTEx) technology, AdBrite’s new Behavioral Targeting service allows advertisers to show ads to users with interest and/or purchase intent in 14 major categories and over 3,000 sub-categories.
Advertisers, this means you can now behaviorally target ads on 5x more sites than you could previously. We’ve begun accepting behaviorally targeted campaigns from a select group of advertisers. If you’d like to participate, contact Doreen Cappelli at 415-995-3341 or via email at AdSales@adbrite.com.
Publishers, you can now increase your earning potential by using AdBrite to run behaviorally targeted ads on your sites. The best part is, you don’t have to do anything. Site owners are automatically eligible to run behaviorally-targeted ads from relevant advertisers.
For more information, take a look at our BT announcement.
Note: If you have targeting technologies and are interested in participating in our OTEx program, please read more here and email us to get started.
Best,
Paul Levine
VP Marketing
