AdBrite recently launched re-targeting, one of the most effective online marketing strategies available. Here’s a short primer on what it is, how it works, and how you can get started.
What is re-targeting, anyway?
Re-targeting is a marketing strategy that targets your existing prospects and converts them into customers. With re-targeting, ads are delivered only to consumers who have interacted with your prior marketing campaigns and/or visited your site.
Because it allows marketers to isolate engaged prospects and make a second, targeted effort to drive purchases, re-targeting has proven to be one of the most successful and cost-effective online marketing strategies.
How does it work?
Let’s say, for example, that Jane Q. Public visits your website looking for the latest best-selling novel. Jane may find the NY Times’ best seller in stock, and may even add it to her shopping cart and review shipping options before she gets distracted with a phone call and cancels her shopping session.
You’ve already paid $80 in online search advertising just to get Jane to your store the first time, why spend another $80 to start the process all over again? If you incorporate re-targeting into your online marketing plan, you won’t have to. Just set up an AdBrite re-targeting campaign, and we’ll serve your ads to Jane the next time we see her on one of the 70,000 sites in the AdBrite network.
Search re-marketing is another productive re-targeting strategy. With search re-marketing, you use a code that cookies visitors to your search landing pages, thus identifying and “re-marketing” to consumers who showed enough interest to click on your paid search campaigns, but may not have completed a purchase.
Whether it’s standard re-targeting or search re-marketing, AdBrite can help you re-connect with your prospects on the 70,000 sites in the AdBrite network. We’ll help you cost-effectively convert these purchase intenders into buyers.
How do I start?
AdBrite recently introduced re-targeting to select advertisers on an invitation-basis, with a minimum spend commitment. To activate re-targeting for your campaigns, contact your AdBrite representative by emailing adsales (at) adbrite (dot) com.
