AdBrite Blog |
Hope you had a chance to visit us at AdTech and eMarketing earlier this month.
We’re on the road again this week and next.
On Thursday May 1, Paul Levine (that’s me) will be on a panel at the Kelsey Group’s Drilling Down on Local conference in Seattle. The discussion is called “Localizing National Verticals,” and I’ll […]
Today we’re introducing a new approach to ad targeting called Open Targeting Exchange, or OTX.
With OTX, AdBrite is working with third-party targeting providers to make the best targeting available to our advertisers and site owners. We’ve screened many quality targeting vendors and look forward to folding them into the marketplace in the weeks and months […]
Building on our recent posts highlighting tips and tricks for advertisers, here’s our first set of tips for publishers.
This installment focuses on Full Page Ad, a unique format that is popular with AdBrite publishers.
Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones:
1. Set the zones to auto-approve. […]
Advertisers, you may already know that you can optimize bids on a site-by-site basis to maximize conversions at your target price.
But, ever wonder exactly how it’s done? We’ve collected some tips from our best and brightest at AdBrite.
Before you get started, you’ll need an AdBrite conversion code so you can track conversions and CPA […]
This morning we had an article published on iMedia Connection, covering the topic of ad network transparency.
The key point is this: advertisers and publishers no longer need to choose between site representation networks, which offers transparency, but only for hand-selected premium inventory, and the “blind” network, which offers low-cost bulk inventory, but without disclosure of […]