AdBrite Blog |
Announcing AdBrite 2.0!
I was gonna edit together a video of myself telling you about all the great new features, but instead made this behind-the-scenes vid. (aforementioned informative video coming soon:)
Hey,
We’ll be at AdTech in NYC this Monday thru Wednesday. Come by booth 514 and say hi!
Also, see our CEO, Iggy Fanlo, discuss “the move to auction-based media and the demise of the upfront” on a panel Tuesday morning. Click here for the schedule.
Finally, ya know how I’m always like “stay tuned for really awesome […]
Mike Reaves has just joined AdBrite as our VP of Engineering. Prior to AdBrite, Mike was CIO of the Zone Labs division of Check Point Software, providing nearly 100% uptime to more than 12 million customers.
Mike is hardcore and we’re glad to have him on the team..!
We’ve just upgraded AdBrite’s CPC targeting.
What’s changed?
AdBrite’s CPC auction used to work such that an ad with the highest bid won. Now, the system takes into account each bid, as well as each ad’s clickthrough ratio. In other words, an ad that has a low bid — but many clicks — could be shown instead […]