Following up on Brooke’s recent post on tips for Full Page Ad publishers, I’ve listed some useful tips to help drive more revenue for publishers who use text and/or banner zones.
This simple 3-step plan should increase your chances of maximizing revenue yield. These are fairly basic tips, but often it’s the tried-and-true advice that works best.
1) Choose prominent, above-the-fold zone placements
The old adage says three things matter in real estate: location, location, location. The same is true for online advertising.
To maximize revenue production, make sure your AdBrite ad zone is prominently placed. This usually means “above the fold” (at the top of the page) or near other content areas where users are likely to discover and engage with ad messages.
With more prominent placements, users are more likely to click on your text ads, and banner advertisers will find your inventory more desirable. All of this should increase your revenue yield per page.
2) Choose banner-and-text zones
AdBrite offers site owners lots of flexibility to choose how ads are displayed on your sites.
Over time, we’ve found that standard zone sizes, which expose your site to banner and text ads in our auction, yield maximum revenue for publishers. For example, the medium rectangle (300×250) is our highest-yielding ad placement.
Choosing one of our five standard banner-and-text zone sizes exposes your zone to the maximum possible advertiser demand from both banner and text advertisers. More buyers usually means more relevant ads and a higher price.
3) Try Inline and Full Page Ad products
By choosing above-the-fold banner-and-text zones, you’ve already set yourself up to receive our highest-yielding banner and text ads. To boost your revenue even further, try inline ads and Full Page Ads.
Inline ads are interactive and take up less real estate than standard zones. Up to eight words that you already have on your site will be highlighted, and you generate revenue when a user mouses over the double-underlined word and clicks on an associated text ad.
Full Page Ads allow you to earn incremental revenue without using your website space. Publishers running Full Page Ads typically generate $3-10 CPMs for those ads.
Ready to increase your revenue yield? You can do all of the above in three easy steps:
1) Sign in to AdBrite and go to For publishers > Manage ad zones > Edit zone preferences.
2) Create a new zone that accepts banners and text ads. Leave Full Page Ads and Inline Ads selected.
3) Place the new code prominently in your site. Replace the existing zone if you choose to.
This process should only take a few minutes, and within the next day or so you’ll be up and running with a program optimized to increase your revenue.
Michael Chang
Publisher Development Manager
