AdBrite Blog

Hi folks,

Just got a note from PK that he’ll be in New York tomorrow, keynoting an iBreakfast conference.

If you’re around, stop by and say hello.

Here’s some more detail:
http://web20ny.com/

This is the week the whole country buzzes about the Super Bowl.

At the same time, folks in the advertising world shine a spotlight on the most high-profile buys and campaigns in television advertising. At over $2 million for a 30 second spot, Super Bowl ads continue to carry a high price tag, with promise of reach and engagement as the payoff.

Today AdBrite announced some new reach and engagement stats for the Full Page Ad.

With reach of 79 million users on the AdBrite network and nearly 30 second average view time, our Full Page Ads rival marquee Super Bowl TV ads at a fraction of the cost.

We did the math, and so have big brand advertisers like GM, Verizon and Target, who’ve been using Full Page Ads to maximize exposure and return on investment.

There’s never been a better time for you to get in the game and create a Full Page Ad campaign!

Paul Levine
VP, Marketing

AdBrite customers often ask for tips to help improve the performance of ad campaigns.

For response-oriented advertisers, adding a conversion code can give you the data you need to be even more successful in the AdBrite marketplace. In addition to impressions and clicks, you’ll be able to track how many people purchase your product or land on one of your pages from one of our ads, and at what cost-per-action.

Here are three tips that’ll get you up and running in no time:

Tip #1: Use an AdBrite conversion code

AdBrite provides a full suite of conversion codes at no charge to you.

You can choose from the list of codes below. Most advertisers choose a single action to track. If you’re a commerce site, use a “purchase” code. If you’re driving subscriptions, use a “sign-up” code.

Using AdBrite’s conversion codes, you’ll see reporting on conversions and cost-per-action (CPA) right in your campaign management dashboard. You’ll even be able to see how many conversions you generated, at what cost-per-action, for each specific site on which your ads are running. More on this later.

Tip #2: Place your code high on the page

You can generate a code with a single click on our conversion tracking page.

Once you’ve generated your code, place it high on your page, right after the HTML BODY tag. This placement ensures that your action will always be tracked, even if a user completes a transaction and then quickly clicks away from your confirmation page.

Also note that the tracking code is “http” by default. If you are placing the code on a secure page, please replace “http” with “https”.

or

Tip #3: Optimize frequently

Now the fun begins.

Log in to the “For advertisers” tab on AdBrite and click on an individual campaign. Go to the bottom-right portion of the page and set the “show conversions” pull-down to “yes.”

You’ll now see conversion (“conv”) and cost-per-action (”CPA”) data on every key page. Click on the “Sites” tab on the right side of the page and you’ll see conversion and CPA for every individual site on which your ad has run.

Here’s an example below, where the lone high-CPA site has been paused from the campaign:

Armed with this info, you can optimize your campaign by removing non-converting and high-CPA sites, and shifting your dollars to sites that convert at your target CPA.

Stay tuned for an upcoming post where we’ll tell you more about site-level optimization.

For now, get that conversion code up, and you’ll be one step closer to campaign performance nirvana.

Stan Su
Director of Client Services

ComScore announced December data this week, which ranks AdBrite among the top four ad networks by page-views.

AdBrite is in some pretty good company at the top - only Yahoo, Google, and AOL’s Advertising.com served more impressions in December.

To all the publishers and advertisers who are a part of our marketplace, thanks for your support!

We want to wish you a happy holiday season from AdBrite! 2007 has been an exciting year for AdBrite, and we have our customers to thank for our success.

We always like to highlight how people succeed with AdBrite. One thing that’s been fantastic to see over the past year is how advertisers are using the Full Page Ad to get their message across in creative ways. Our advertisers consistently see better results, and publishers are happier, when ads are fresh and timely. Below, we wanted to showcase some of the engaging ways that Safeway, Chili’s, and Nintendo have run recent campaigns in a holiday spirit

With less than two weeks until Christmas, Full Page Ad is a way to maximize your reach and get your message out now. Since the launch in October, we’ve found that users stay engaged much longer than with traditional graphical ads — which means they’re spending time directly on your site.

Over 6,000 quality websites are available to run your campaign. With our unique design, users will see your brand not just as an advertiser but as the sponsor of a website they care about. All you have to do is set a daily budget and the maximum bid you’re willing to pay per ad view.

Check out some of our publishers who run Full Page Ads:

Why it works:

Guaranteed traffic. Your ad can be any page on your website—full-sized and fully functioning. You bring the page, we’ll bring the users.

Trackable results. You’ll be able to see the average number of seconds users have viewed your ads.

Premium branding. Viewers will see your company logo for a full 2 seconds before your actual ad has even begun.

Interested?
Watch the demo or get started.